The situation
The agency received several hundred enquiries a week from portals, Instagram and the website, most of them on WhatsApp. Agents were in viewings during the day and replied in the evening. By then the lead had messaged three other agencies.
What we built
A qualification agent on the agency’s existing WhatsApp Business number. It answers within seconds in Arabic or English, asks budget, area, timing and purpose, and checks availability against the listing database. Qualified leads are booked straight into the responsible agent’s calendar. Everything is written to Bitrix24 with the full conversation attached.
Leads that go quiet get two follow-ups, timed to the hour they first wrote. Anything outside the script, such as a legal question, goes to a person with the context already summarised.
The result
First response fell from an average of four hours to forty seconds. Meetings per lead doubled, because the conversation happened while the interest was fresh. Agents start the day with a calendar instead of a backlog.
What mattered
The conversation design came from the agency’s best closer, not from a template. The agent asks what she asks, in the order she asks it. That is why qualification quality held up.